Nutrition
Antioxidant ORAC Marketing Myth
The antioxidant ORAC marketing myth overuses retired lab scores—colorful produce variety beats peak ORAC numbers on exotic powders.
The antioxidant ORAC marketing myth treats oxygen radical absorbance capacity scores like sports rankings—higher ORAC equals healthier—even though regulatory bodies retired ORAC for food labeling because lab values do not predict body outcomes. Brands still splash six-figure ORAC numbers on berry powders and juice concentrates.
Eating varied colorful produce daily beats chasing peak ORAC on one exotic fruit. Dose and total diet pattern matter more than test-tube rankings.
Common questions
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Should you pick foods by highest ORAC?
No. ORAC does not map cleanly to health outcomes in humans. Use food variety, fiber, and portions you will eat consistently.
Related terms
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